Daddy’s On Board

They’re everywhere! At the park, the supermarket, pushing strollers, even changing nappies! Who...you ask? Dads!

Parenting roles are constantly evolving in today's society, it’s not unusual to see dads doing the morning drop off’s, volunteering in school canteens, supervising homework and ferrying kids to their afternoon activities.

Rewind back to the 60’s and 70’s and you would be mocked for gender bending the stereotypical roles of parenting. But those days are long gone, and men are now relishing in their roles as hands on parents. A recent study has shown that over 11% of Aussie dads have given up work to care for their children full time. That’s right...Dads are hanging up work boots in exchange for slippers as they zip around the house pre-dawn, feeding kids, making lunches and packing school bags.

In an attempt to keep with the times, ISOKI have made sure that our bags are just as functional, appropriate and stylish to modern dads as they are to mums! The reversibility feature that comes with ISOKI parenting bags are perfect for parents who share the duties, while mum loves the gorgeous Wild Orchid print of her Reversible Hobo bag, dad can easily flip it inside out to reveal the understated simplicity of the solid chocolate brown side and use the long adjustable strap to turn it into a slouch bag. Each of the ISOKI reversible parenting bags has the option of being worn on its patterned or plain side; it’s as easy as turning the bag inside out...plus they all come with a strap that can be adjusted to wear the bag across the body!

Is your hubby more of a “backpack man”? Problem solved! Wear our Reversible 3 in 1 Slouch Bag as a backpack; it’s available in 3 different patterns which reverse into plain black or chocolate brown. Plus it has the functionality that you would expect from an ISOKI nappy bag, so inside you’ll find an insulated cooler bag, a storage satchel and a change mat.....and more than likely a sports fixture, a football and the car keys, it IS a dad’s world now, after all!